Gilded Lily is a flower shop I dreamed up and then designed for use as a sample piece. I wanted it to have a small-town local business feeling, but translated to something hip enough to open in LA.
Fonts:
Chicle & Etna
To start, I created a business card, store design, stickers, tissue paper pattern, and a custom price tag ($25 for a small bundle of sea holly is probably unrealistic, I should stick to designing rather than business).
I settled on these four logos and icons in addition to the store’s logo above, so that the branding would elegantly fit on any document, web page, or item that the business needs.
This mock-up of a mobile web page shows how the logo, fonts and color scheme works in practice. An example of how the page’s tab would look on a laptop or desktop computer is below, using the simplistic flower favicon.
Olivia June Sherman 